SDG AWARENESS CAMPAIGN
Introducing young Afghans to the Sustainable Development Goals — in Dari and Pashto.
Afghan Youth SDG Awareness Campaign
The United Nations Sustainable Development Goals provide a globally agreed framework for addressing poverty, inequality, education, climate, and more. For Afghan youth — who are on the frontlines of nearly every SDG challenge — the framework is largely unknown.
Unisfere runs a targeted awareness campaign introducing young Afghans to the SDGs in Dari and Pashto: what they are, how they apply to Afghanistan, and how young people can contribute to their realisation even under constrained conditions.
Why This Matters
Awareness is not action — but it is a precondition for action. Young people who understand that water scarcity, girls’ education, and environmental degradation are part of a globally recognised framework of challenges are better positioned to frame their own work, access international opportunities, and connect local problems to global solutions.
The campaign is also low-cost and directly replicable: content produced for one SDG can be adapted for others. Fellows from the Research Fellowship are natural co-producers.
Campaign Components
Social Media Content
- A series of posts per SDG, adapted for Instagram, Facebook, and WhatsApp sharing
- Content in Dari and Pashto — no English required to engage
- Short explainer format: what this goal means for Afghanistan, one local example, one action
Educational Materials
- One-page SDG summaries downloadable from unisfere.com
- Short video explainers produced with fellows and volunteers
- A simple quiz format to encourage engagement and knowledge retention
School and University Outreach
- Partnerships with Afghan educators to incorporate SDG content into existing sessions
- Guest sessions by Unisfere fellows or volunteers for student groups
- Certificate of participation for youth who complete an SDG awareness module
Measurement
- Social media reach and engagement per SDG post series
- Number of materials downloaded from unisfere.com
- Number of schools and institutions reached
- Number of young people completing the awareness module
Program Details
Format: Digital campaign with optional in-person school outreach
Target group: Afghan youth — secondary school to university age
Language: Dari / Pashto
Cost level: Very low (content production time; no infrastructure needed)
Status: Concept — ready to pilot with one SDG before scaling
Contact: info@unisfere.com